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Findings, initiatives, adopters and headlines that collectively improve financial literacy in Canada
89% of participants reported having improved skills using the Internet following a digital literacy training program.
Initiative: Digital Literacy Exchange Program
In Ontario, 1 in 3 consumers (33%) reported experiencing an issue with financial service providers; poor customer service was the most common issue reported (16%).
Initiative: 2022 Consumer Research Study
One year after a digital literacy training, the percentage of people who never use the Internet dropped from 3% to 1%.
Initiative: Digital Literacy Exchange Program
If provided with an opportunity to speak to a financial advisor about one topic, Canadians ranked investing first, followed by retirement and budgeting.
Initiative: QUBER App
Only 1 in 4 Canadians can correctly identify the compounding effect of fees on investments over time.
Initiative: Investor Survey
About half of Canadians understand that a mutual fund provides a safer return than an individual stock.
Initiative: Investor Survey
Fewer than 50% of Canadians know how much money to save for retirement.
Initiative: Canadian Financial Capability Survey
Among Canadians who have debt, 30% of them sought advice from financial professionals to help them manage debt.
Initiative: Monthly Financial Well-Being Monitor
8% of Canadians reported that they could not get the financial support or advice they needed.
Initiative: Free independent ecosystem reports
More than 10% of Canadians reported that they could not access trustworthy and unbiased financial advice.
Initiative: Free independent ecosystem reports
1 in 5 Canadians are DIY investors. DIY investing is more popular among racialized Canadians (28%) than it is among non-racialized Canadians (18%).
Initiative: Investor Survey
In 2021, one in five Canadians with a health condition said their condition made it difficult to deal with their bank.
Initiative: Survey of Consumers' Awareness of their Financial Rights and Responsibilities
Participants of the FinLit U program reported more frequent saving after the 8-week workshop.
Initiative: FinLit U
More than 60% of QUBER users took action to save money based on a behavioural nudge in the app.
Initiative: QUBER App
54% of Canadians have received information on identifying investment fraud, mainly from bank resources, online material, financial advisors, or social media.
Initiative: Investor Survey
Canadians’ top preference for receiving information about their investments is through digital channels (68%) followed by meeting with their advisor or getting a paper copy of their investment banking statement (15% each).
Initiative: Investor Survey
About 60% of Canadians understand that bitcoin is not backed by a government.
Initiative: Bitcoin Omnibus Survey
Adopter: Bank of Canada
About 40% of Canadians understand when it is financially beneficial to borrow money.
Initiative: Canadian Financial Capability Survey
In 2023, about 5% of Canadians reported that they could not access digital financial tools or resources.
Initiative: Free independent ecosystem reports
65% of QUBER users accepted and successfully completed a saving challenge, and of those, 80% continued with other saving goals.
Initiative: QUBER App
20% of Canadian investors do not know whom to contact if they want to make a formal complaint.
Initiative: Investor Survey
Racialized Canadians are more likely to self-report having a higher risk tolerance (16%) compared to other Canadians (6%).
Initiative: Investor Survey
51% of homebuyers said that they discussed unexpected costs with their mortgage professional.
Initiative: Mortgage Consumer Survey
80% of QUBER users accepted a saving challenge, and of those, more than 80% successfully completed the challenge.
Initiative: QUBER App
About 70% of Canadians say they are financially preparing for retirement.
Initiative: Canadian Financial Capability Survey
About half of Canadians do not own investments, citing not having enough money to invest as the top reason.
Initiative: Investor Survey
About 5% of Canadians reported that they could not access insurance.
Initiative: Free independent ecosystem reports
About 40% of Canadians compared credit cards from different companies before applying.
Initiative: Canadian Financial Capability Survey
40% of workshop participants opened tax-free savings accounts for emergency savings.
Initiative: A targeted savings program
Adopter: Anonymous organization
About 60% of Canadians understand the effect of inflation on savings.
Initiative: Investor Survey
2 in 3 Canadians understand how compound interest works.
Initiative: Investor Survey
Nearly 11% of Canadians reported that they could not access affordable credit.
Initiative: Free independent ecosystem reports
35% of homebuyers paid more than what they had planned.
Initiative: Mortgage Consumer Survey
About 75% of Canadians understand what lowers house mortgage costs.
Initiative: Canadian Financial Capability Survey
18% of Canadian investors did not submit a formal complaint when they had concerns about their investment accounts, citing "nothing would come of it" as a top reason.
Initiative: Investor Survey
3% of Canadians were victims of a pyramid or Ponzi scheme.
Initiative: Canadian Financial Capability Survey
85% of those shopping for chequing accounts and 80% of those shopping for credit cards said the recommendations they received were appropriate.
Initiative: Mystery Shopping at Domestic Retail Banks
In 2020, 75% of Canadians reported having conducted online banking.
Initiative: Canadian Internet Use Survey
Adopter: Statistics Canada
40% of Canadian investors think industry disclosures are adequate.
Initiative: Investor Survey
About half of Canadians understand the relationship between bonds and interest rates.
Initiative: Investor Survey
Participants in a financial coaching program improved their credit score by 4% on average after 3 months.
Initiative: Credit Canada GOLD
Adopter: Credit Canada
35% of investors who have an advisor do not know how their advisors are compensated.
Initiative: Investor Survey
Finding#1 English
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Disclaimer: The Financial Consumer Agency of Canada does not endorse, directly or indirectly, any adopters of the Measurement Plan, nor does it make any representations or warranties, express or implied, concerning the adopters' products or services or their fitness for a particular purpose.
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